Email Campaigns That Turn Quotes Into Paying Jobs

Why Most Quotes Don’t Turn Into Jobs

If you run a trade or service business, you know the drill: you spend hours preparing quotes, send them off, and then… silence.

It’s not that customers don’t want the job — they’re often just busy, distracted, or waiting to compare options. Without a timely, friendly follow-up, your quote slips to the bottom of their inbox.

The good news? A simple, well-timed email campaign can bring those lost jobs back to life — and win you more work without extra chasing.

Book a demo with Sales Magnet

Key Takeaways

• Most quotes fail due to lack of timely follow-up, not pricing.

• Automated email sequences keep your business top of mind.

• Personalised messages increase conversion rates by up to 40%.

• Sales Magnet makes it easy to set up quote follow-up campaigns that close more jobs.

Step 1: Start with a Timely Follow-Up

Timing is everything. The best-performing businesses send a follow-up email within 24–48 hours of quoting.

That first message should:

• Remind the customer of your quote and value.

• Invite them to ask questions or make changes.

• Make it easy to accept the job with one click or reply.

Example:

“Hi Sarah, just checking if you had any questions about the fencing quote we sent through. We’re booking up for next week, so if you’d like to go ahead, let us know and we’ll lock it in.”

This light-touch reminder often reactivates customers who simply got sidetracked.

Step 2: Nurture with Helpful, Non-Pushy Emails

If the customer still hasn’t decided after the first follow-up, don’t go quiet. Instead, send a short nurture sequence that adds value and builds trust.

Examples of helpful email content:

• “What to check before hiring a [tradie type]”

• “3 ways to get the most from your new installation”

• “How to prepare your property before the job starts”

Each email should educate, reassure, and invite action — not hard sell.

With Sales Magnet, you can easily create these sequences and have them send automatically when a quote is sent or marked as pending.

Step 3: Use Triggers and Personalisation

Customers respond better to emails that sound human and relevant.

Personalise with:

• Their name

• Job details (e.g. “bathroom reno quote”)

• Timeline (“We’ve held your spot for next week”)

Then use automation triggers — for example:

• “If quote not accepted after 3 days → send reminder.”

• “If opened but no response after 5 days → send testimonial email.”

Sales Magnet’s automation tools let you set this up once and keep your quoting pipeline warm automatically.

Step 4: Re-Engage Old Quotes

Old quotes can still turn into jobs months later. Run a “check-in” campaign every few months to past leads.

Example email:

“Hi Mike, just checking in — are you still considering getting that deck built? We’ve got new availability next month if you’d like to revisit your quote.”

These emails often reignite cold leads and generate quick wins.

Step 5: Track, Test, Improve

Use open and conversion data to refine your emails. Look for:

• Which subject lines get the most opens

• Which emails lead to accepted quotes

• What timing works best

Sales Magnet’s built-in reporting shows which campaigns bring in the most paying jobs — so you can focus on what works.

Common Mistakes to Avoid

• Following up too late: Waiting a week can cut your chances in half.

• Being too pushy: Keep it conversational, not salesy.

• Using generic templates: Personalisation is key to trust.

• Forgetting about old quotes: Past leads can become future customers.

Wrap-Up: Set and Forget — Then Win More Work

Turning quotes into jobs doesn’t have to mean endless follow-ups. With the right email campaign strategy, you can stay in front of customers, build trust, and convert more work — automatically.

Next step:
Book a demo with Sales Magnet to see how automated quote follow-ups can help you close more jobs without extra admin.